DIGITAL PERFORMANCE · HOSPITALITY · MYKONOS
A digital performance plan for five-star hospitality, from strategy to content and campaigns
01 The brief
Branco Mykonos represents the best of Mykonian five-star hospitality: luxury accommodation, impeccable service and culinary excellence. More than a place to stay, it is a way of living life to the full, and its digital presence had to convey exactly that.
In April 2021, Branco Mykonos entrusted VIMA GURU with the design and implementation of its digital performance plan. At VIMA GURU, we brought strategy, content and campaigns into one system: social media, copywriting, creative and newsletters, supported by photography and video we produced at the hotel.
The collaboration at a glance
Start
2021
April 2021, when Branco Mykonos entrusted VIMA GURU with its digital performance plan
Disciplines
5
managed as one plan: performance, social media, copywriting, creative and newsletters
Hospitality
5*
a five-star hotel on Mykonos, where every detail of the experience has to come through online
02 The approach
Three strands shaped the collaboration: a plan built for the hotel’s market, content produced at the source and one voice across every touchpoint.
01
The digital performance plan set the objectives, audiences and channels for the hotel’s market. At VIMA GURU, we implemented it and refined it as the season unfolded, so that every action served the same commercial goal.
Included
02
We produced photography and aerial video at the hotel, capturing the beach, the architecture and the light of Mykonos from morning to sunset. The material became the visual foundation for social media, campaigns and newsletters.
Included
03
Copywriting, creative and newsletters carried the same tone across every touchpoint, so that Branco’s spirit of living life to the full reads the same on social media, in an inbox or in an ad.
Included
03 The work
Photography and aerial video produced by VIMA GURU at Branco Mykonos: the visual material behind the hotel’s social media, campaigns and newsletters.
04 More work
Photography and aerial video produced on location for the hotel’s digital presence.
View the case
A five-star hotel online from the renders, before the space existed. Bronze at the Indie Awards 2026.
View the case
Photography, video and digital performance for villas in Mykonos.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your property and the guests you want to reach. We will arrange a first conversation about the plan, the content and the channels it needs.
