WEBSITE · REAL ESTATE DEVELOPMENT
Blue Lagoon
Website and Performance Marketing for Off-Plan Seaside Apartments in Loutraki
10
steps from the sea
in Loutraki, 80 minutes from Athens
01 The brief
Homes that must win buyers
before they are built.
- Client
- Astrea Properties
- Location
- Loutraki, Greece
- Sector
- Real estate development
- Scope
- Website, copywriting, SEO, performance marketing
- Markets
- Greece and international
Blue Lagoon Seaside Apartments is Astrea Properties’ residential development in Loutraki, ten steps from the sea and around 80 minutes from Athens. It is aimed at buyers in Greece and abroad who are looking for a holiday home with investment potential. The homes are sold off-plan: buyers decide on a property that has not yet been built, often without ever having visited Loutraki.
At VIMA GURU, we designed and developed the project’s website, wrote its copy and optimised it for search. We then connected it to performance marketing campaigns in Greece and abroad, so that every visit could lead to an enquiry or a direct conversation with the project’s representative.
02 The approach
The website comes before the building.
VIMA GURU organised the work into three workstreams: the website experience, content and organic search, and the campaigns that brought in the right audience.
01
Website & user experience
The website’s structure follows the questions of anyone buying off-plan: what the homes will be like, what the building will offer, where it is and what potential it holds as an investment. UX/UI design and development prioritised fast loading and a consistent experience on every device.
Included
- Information architecture and user journey
- UX/UI design for desktop and mobile
- Development built for speed
- Register-interest form
02
Copywriting & SEO
The copy describes each residence type, the building’s amenities and the area with precision, so buyers can form a clear picture long before handover. A dedicated section sets out the investment case, while structure and content were optimised for people searching for a holiday home.
Included
- Copy for each residence type
- Content on the amenities and the area
- Investment section
- On-page and technical SEO
03
Performance & international markets
Performance marketing campaigns targeted buyers in Greece and abroad and brought them to the website with one clear aim: an enquiry or a direct conversation with the project’s representative. Website and campaigns worked as one system, with a shared narrative and a shared measure of success.
Included
- Campaigns for the Greek and international markets
- Targeting audiences interested in holiday homes and investment
- Conversion paths to enquiry
- Measurement and optimisation based on enquiries
03 The work
The Blue Lagoon website.
Residences, amenities, location and investment, in one narrative that leads to an enquiry.
Websites
Websites for real estate developments
At VIMA GURU, we design websites that present a development to buyers and investors, even before construction, working hand in hand with marketing and sales.
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All projectsLet’s talk
Preparing the presale
of a new development?
Tell us about your project, the stage it is at and the markets you are targeting. In a first meeting, we will look together at how the website and campaigns can bring in the right buyers, in Greece and abroad.