Hama Seaside

Luxury apartments by the sea in Corinth, built as a brand from the name to the booking

01 The brief

From a name to a place to book.

Client: Hama Seaside Luxury Apartments
Sector: Hospitality · Luxury apartments
Location: Corinth, Greece
Scope: Brand naming, concept, visual identity, visualisations, website design, copywriting

Hama Seaside Luxury Apartments offers refined seaside living by the beach in Corinth. The brand had to convey the serenity of the place and turn that feeling into a direct invitation to stay.

At VIMA GURU, we shaped the brand from the very beginning, from its name and concept to its visual identity, visualisations and website, so that every element works as one coherent online experience. Discreet yet always accessible “Book now” elements make the website a personal invitation to every guest.

The project at a glance

Disciplines

naming, concept, identity, visualisations and website, delivered by VIMA GURU as one brand

Booking

click to a booking from anywhere on the website, through discreet “Book now” elements

Palette

worlds, sky and sea, reflected in the colours of the identity

02 The approach

A brand built end to end.

Three stages shaped the project: a name and a concept, an identity drawn from sky and sea, and a website designed to invite the booking.

A name and a concept

We named the brand and developed its concept around kintsugi, the Japanese art of mending broken pottery with precious metals. Like the golden seams of kintsugi, every experience adds its own beauty to life’s journey.

Included

Brand naming
Concept and storytelling
The identity case

An identity of sky and sea

The logo carries the fluid lines and subtle cracks of kintsugi, echoing the ebb and flow of the nearby sea. The typography draws on the grace and simplicity of Japanese aesthetics, while the palette mirrors the hues of the sky and the sea.

Included

Logo and symbol
Typography and palette
Business cards and brand applications

A website that invites the booking

The website brings the brand online through visualisations and copywriting that convey the calm of the place. Discreet yet always accessible “Book now” elements turn the invitation into a direct booking.

Included