SEO, campaigns, content and landing pages usually live in separate contracts and separate reports. We plan them as one system, measured against the same goal: qualified enquiries, direct bookings and sales, not clicks for their own sake.
URBAN CITY 44 · ATHENS
80%of the 210 apartments sold during our collaboration with Astrea Properties.
INDIE AWARDS 2026
CERTIFIED
Google Partner · Meta Business Partner
Certified strategists for the two platforms where most of our clients’ demand is created and captured.
Digital advertising01 THE SYSTEM
People rarely book a suite or buy a home on first sight. They notice, compare, hesitate and come back. We map that journey for each project and give every channel a clear job at the stage where it works best.
BE FOUND, BE REMEMBEREDSEO and content, social media and reach campaigns that introduce the brand or the project to the right audiences.
ANSWER THE HARD QUESTIONSStorytelling that builds confidence before asking for anything: the place, the product, the investment case, the proof.
MAKE THE NEXT STEP EASYSearch campaigns, retargeting and conversion-led landing pages for the people who are ready to act.
CLOSE THE LOOPNewsletters that nurture, lead qualification with your sales team, and feedback that tells the campaigns which enquiries were worth it.
Measured end to end, then fed back into the next round of creative, targeting and budget.
02 IN NUMBERS
of the Urban City 44 apartments sold during our collaboration. The case
apartments in Athens supported by one unified Meta and Google system.
residences at The Ring, Larnaca, launched with a full-funnel strategy across international markets.
Indie Awards in 2026, including Silver for Most Innovative Use of Digital.
We do not publish our clients’ lead volumes or budgets. We are happy to discuss comparable results in a meeting.
03 WORK
Three projects for real estate developers, where the hardest question is always the same: how do you sell something people cannot yet visit? Our hospitality clients face its mirror image: how do you turn a beautiful place into direct bookings?
A full-funnel model for 210 apartments, where most buyers hesitate to commit to a home that does not exist yet. One paid ecosystem across Meta and Google, conversion-led landing pages, walkthrough videos for key touchpoints, newsletters for nurturing, and a lead-qualification loop with the sales team.
80% of the apartments sold during our collaboration
The Urban City 44 case
The launch was built around one priority: trust before delivery. Audience segmentation by motive and barrier, a message framework balancing lifestyle, investment rationale and credibility, and campaigns sequenced by intent, tested and refined continuously to raise lead quality over time.
Silver · Most Innovative Use of Digital · Indie Awards 2026
The Ring casePRINCIPLE
“When every channel has a job, so does every part of the budget.”
That is why we report on the actions that matter to the business, such as qualified enquiries, viewings and direct bookings, rather than on impressions alone.
Since 2023 we have managed Astrea’s digital performance across its projects in Athens, Loutraki and Cyprus: strategy, social media, targeted advertising and continuous analysis, so that each new project starts from what the previous one taught us.
The Astrea Properties case04 THE SERVICE
Six parts of one system. Some projects need all of them from day one; others start with the foundations and grow.
Audience segments, message framework, funnel model and budget allocation by stage, with goals agreed before anything goes live.
Technical health, content and search intent, so that the brand is found by the people already looking for what it offers.
Pages built for one action, with less friction and better questions, then tested and improved on real behaviour.
Google and Meta campaigns sequenced by intent, with creative and budgets tuned to each audience and each stage.
Analytics, conversion events and dashboards set up properly, and a monthly report in plain language with clear next steps.
Newsletters for people not ready yet, lead qualification with your sales team, and feedback that tells marketing which enquiries had real value.
05 THE METHOD
Four steps that repeat every month. Each round starts from what the previous one showed, so results improve with time instead of resetting with every new campaign.
Goals, audiences, funnel stages and budget, with the tracking needed to measure them.
Landing pages, creative, copy and campaigns, set up and checked before launch.
Always-on monitoring, testing and optimisation across channels, every week.
A monthly review with you and, where possible, your sales team. Then back to step one.
06 QUESTIONS
Short answers to the questions we hear most often. For anything else, our team is happy to help.
Performance marketing is marketing measured by actions that matter to the business: enquiries, bookings, sales. In practice, it combines SEO, paid campaigns, content and landing pages, planned and optimised together against the same goals.
Ads are one part of it. A campaign can bring traffic to a page that does not convert, or enquiries that sales cannot use. Performance marketing looks at the whole path, from the first impression to the enquiry and what happens after it, and improves the weakest step. Our digital advertising service covers the campaigns themselves.
Paid campaigns produce data within the first weeks; meaningful optimisation usually needs a few months of it, and SEO builds over a longer horizon. At the start we agree what success looks like at each stage, so that progress is visible from the first report.
Wherever possible. For Urban City 44, a lead-qualification process and regular feedback from sales let marketing improve based on the real commercial value of each enquiry. The closer the two teams work, the better the results.
It depends on the market, the goals and the timeline. A residential development launching internationally needs a different budget from a boutique hotel focused on direct bookings. We recommend a budget in the strategy, split by stage and channel, and adjust it as the data comes in.
Yes. SEO is part of the system: technical health, content and search intent, coordinated with the campaigns, so that paid and organic search support each other rather than compete.
LET’S TALK
Tell us what success looks like for your project: enquiries, viewings, bookings, sales. Our first meeting is about that goal and the path that leads to it.
