PERFORMANCE · REAL ESTATE DEVELOPMENT
Holistic Marketing for 210 Apartments in Athens
80%
of the apartments sold
during the collaboration with VIMA GURU
01 The brief
Urban City 44 is Astrea Properties’ residential development of 210 apartments in Athens. Its marketing began while construction was still under way, facing a barrier that holds steady across the market: most buyers struggle to commit to a property that has not yet been completed.
Astrea Properties commissioned VIMA GURU to design the strategy for a full-funnel performance marketing model. We built the user journey from the ground up and turned the “absence of a finished product” into a narrative of trust, clarity and investment logic, with marketing and sales working as a single mechanism.
Urban City 44 in figures
Investment
60€M
total investment in the project
Apartments
210
in Astrea Properties’ residential development in Athens
Sales
80%
of the apartments sold during the collaboration with VIMA GURU
02 The approach
At VIMA GURU, we organised three workstreams as a single mechanism: the project’s strategy, the performance infrastructure and the connection with the sales team.
01
The strategy shaped the entire user journey: the stages of interest and intent a buyer moves through, the message each stage calls for, and the way trust and investment logic make up for the absence of the finished product.
Included
02
We designed and managed performance marketing across Meta and Google as one system, not as fragmented campaigns. Landing pages were built with a structure that leads to action, reduces friction and raises the quality of enquiries. Every creative, every page and every optimisation served the same goal.
Included
03
Content built the experience of the project from early on, with AI-produced video and architectural walkthroughs designed for the critical conversion points. What made the decisive difference, however, was the direct connection with the sales team: a system for assessing enquiries and feeding results back optimised the marketing around the real commercial value of each enquiry.
Included
03 The work
Video, landing pages and digital presence, telling the same story at every touchpoint.
Website
VIMA GURU also designed the project’s website, where Urban City 44 is presented to buyers and investors.
View the website04 More work
Full-funnel presale launch for the largest residential development in Cyprus. Silver at the Indie Awards 2026.
View the case
Website and digital performance for a seaside real estate development.
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Laying the foundations of a construction company’s identity.
View the caseVIMA GURU works across hospitality, real estate development, construction and more.
All projectsLet’s talk
Tell us about your project and the stage it has reached. We will arrange a first conversation about the audience, the strategy and how marketing connects with sales.
