REBRANDING · CONSTRUCTION
An evolved identity for a construction company founded in 1963.
01 The brief
Established in 1963 and now led by the second generation of the Aggelou family, Aggelou Constructions has built its reputation on decades of expertise in concrete. The company needed an identity that reflects where it stands today, without losing what it has earned over six decades of work.
At VIMA GURU, we approached the rebranding as an evolution of what the company already had. The “AC” symbol, its most recognisable asset, remained at the heart of the identity and was redrawn through a contemporary visual language, bold geometry and a blue and orange palette.
Aggelou Constructions in figures
Established
1963
the year the company was founded; the heritage the new identity carries forward
Generation
2nd
of the Aggelou family now leads the company into its next chapter
Palette
2
signature colours, blue and orange, carry the identity across every touchpoint
See the work02 The approach
The rebranding started by separating what had to stay from what had to evolve, so that the new identity would feel familiar to those who already know the company and contemporary to those meeting it for the first time.
01
The symbol that has represented the company for decades was kept and redrawn with bold, contemporary geometry, so that it reads clearly at every scale, from a business card to a construction-site hoarding.
Included
02
A blue and orange palette and a set of strong geometric graphics give the company a confident, recognisable presence, while keeping the brand close to the reality of construction.
Included
03
The identity was applied to the materials Aggelou Constructions uses every day, so that the brand stays consistent wherever the company appears: in meetings, on site and online.
Included
03 The work
One symbol, one palette and one visual language, applied with the same consistency on paper, on site and on screen.
04The website
After the rebranding, VIMA GURU developed the new website of Aggelou Constructions as the next stage of a broader brand activation, with the identity and the website working as one communication system.
05 More work
A new logo that unfolds three phases of “K”, one for each generation of the family.
View the case
A corporate identity built on the meaning of the word “matter”.
View the case
Full-funnel strategy for the largest residential development in Cyprus. Silver at the Indie Awards 2026.
View the caseVIMA GURU works across hospitality, real estate development, construction and more.
All projectsLet’s talk
Tell us about the company and where its identity stands today. We will arrange a first conversation about positioning, rebranding and the next steps.
