BRANDING · REAL ESTATE DEVELOPMENT
A corporate identity with the robustness of construction and the non-conformity of visionary people
01 The brief
Matter Development is a real estate development company founded by three partners, with a holistic approach to creating buildings that are meant to be more than projects: a legacy for the future. Its identity needed the robustness of the construction industry and the non-conformity of people with vision.
At VIMA GURU, we built the identity around the essential meaning of the word “matter”. Like the ideas that unfold during creation before they come to fruition, matter occupies the canvas in a partly irregular way, while a twin ‘tt’ motif speaks of the company’s role in shaping urban landscapes.
The identity at a glance
Motif
tt
the twin letters at the heart of the logo, a sign of the company’s role in shaping the city
Founders
3
partners whose integrity and dynamism are carried by the bold, clear palette
Palette
4
colours: a deep blue at the core, with warm brown, sand and white
02 The approach
Three decisions shaped the identity: a concept drawn from the word itself, a palette that carries the founders’ character, and typography designed to outlast trends.
01
The identity echoes the essential meaning of the word. The way matter occupies space on the canvas is partly irregular and open, just like the ideas that take shape during creation. The twin ‘tt’ motif becomes a unified symbol of Matter’s holistic approach to building.
Included
02
Bold, clear shades express the integrity and dynamism that the three founders bring to every project: a deep blue at the core, balanced by warm brown, sand and white.
Included
03
Typography is not just a vehicle for words but a pillar of the story the logo tells, designed to stand the test of time rather than follow trends. The identity carries the same weight on a business card, a site hoarding or a tote bag.
Included
03 The work
The identity in use: symbol, palette, stationery, signage and branded objects, applied with the same restraint wherever the company appears.
04 More work
The timeless “AC” symbol, evolved for a construction company established in 1963.
View the case
A new logo, business cards, letterhead and website, built on a single design concept.
View the case
Full-funnel strategy for the largest residential development in Cyprus. Silver at the Indie Awards 2026.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your company and the projects ahead. We will arrange a first conversation about the identity it needs and the market it addresses.
