We plan, create and manage social media for hotels, destinations, real estate developments and the businesses around them. Strategy, content and community management come from one team, so every post sounds like the brand and brings people a step closer to a visit, a booking or an enquiry.
LONG-TERM PARTNERSHIPS
Since 2021.
Our first social media partnerships, with Branco Mykonos, OB Athens and MET34 Athens, began in 2021. Astrea Properties followed in 2023, Visit Corinth in 2024, IL Medicare in 2025.
The accountsCERTIFIED
Meta Business Partner
Organic content and paid social planned together, by the same team.
Digital advertisingLANGUAGES
Content and captions written by our team, for local and international audiences.
GREEKENGLISHRUSSIAN
01 THE IDEA
Social media is where people check whether a hotel looks the way it promised, whether a developer is building what it announced, whether a destination is worth the trip. It is less a channel for announcements than a place where reputation is built, one post and one reply at a time.
That is why we start with the audience, not the algorithm: who they are, what they want to see, and what would make them come back. From there we define the content pillars, the tone of voice and the rhythm that suit each brand, and keep them consistent across every platform and every month.
The result is an account that feels like the brand itself: recognisable in a crowded feed, useful to the people who follow it, and connected to the website, the campaigns and the sales team behind it.
02 THE RHYTHM
Every month starts with a content calendar that you approve before anything is published. Formats, topics and timing follow the strategy, not the mood of the day. Below, an illustrative month for a five-star hotel.
ReelCarouselPostStories
Illustrative. Frequency, formats and platforms are set in the strategy for each brand.
Rooms, views, architecture, the neighbourhood: what people come for.
The team, the craft and the guests behind the brand.
Reviews, press, awards and progress on site.
Openings, offers, events and launches, timed with campaigns.
Comments, messages and reviews answered every day, in the brand’s voice.
03 WORK
Four accounts with four different audiences: guests of a five-star hotel, international buyers of a residential resort, patients of a healthcare provider, and travellers discovering two destinations of the Peloponnese.
The hotel’s social presence follows its philosophy: discreet, visually refined, consistent. Feed, stories and captions carry the identity and the website into everyday content, so that the guest experience begins long before arrival.
Maximus Mykonos on social media
For the largest residential development in Larnaca, with more than 700 residences, social media is one part of a full-funnel communication framework: content, multilingual copy and campaigns that build confidence with buyers and investors long before delivery.
Silver · Most Innovative Use of Digital · Indie Awards 2026
The Ring on social mediaCOMMUNITY
“Content earns attention. The replies are what earn trust.”
Community management is part of how we work: comments, messages and reviews answered in the brand’s voice, and the questions people ask fed back into the next month’s content.
A premium provider of home-based and in-clinic medical services needed content that is both scientifically sound and pleasant to follow, for a multilingual audience. Since 2025 we handle its strategy, tone of voice, content in English and Russian, visual direction and ongoing optimisation.
IL Medicare on social media
We have managed the social media of Visit Corinth, the tourism initiative of the Municipality of Corinth, and of Visit Loutraki, the established account of the Loutraki Tourism Organization. Ancient sites, myths, landscapes and everyday life, turned into content that makes travellers want to see them for themselves.
Visit Corinth on social media04 THE SERVICE
From the first strategy to the monthly report. The platforms, formats and frequency are defined for each brand; the way we work is the same for all of them.
Audiences, platforms, content pillars, tone of voice and goals, set out in a plan your team can read in ten minutes and use for a year.
A monthly plan of topics, formats and dates, shared with you and approved before anything is published.
Photography, video, reels, design and copy in Greek and English, produced by our team and the photographers and cinematographers we work with.
Comments, messages and reviews answered in the brand’s voice, with clear rules for what is escalated to your team.
Campaigns on Meta platforms that take the best content further, to new audiences and towards bookings and enquiries.
A monthly report in plain language: what worked, what did not, and what changes next month.
05 THE METHOD
Four stages, then a monthly cycle of planning, creating, managing and measuring, with you in the loop at every step.
Your accounts, your audience and your competitors: what is working, what is missing and what people already say about the brand.
Platforms, content pillars, tone of voice, frequency and goals, agreed with you before the first post.
The monthly calendar, then the photography, video, design and copy to bring it to life.
Publishing, community management and, where useful, paid social; then a monthly report and the next plan.
06 INDEX
Hotels and villas from Mykonos to Athens, residential developments in Greece and Cyprus, destinations, architecture studios, healthcare and events.
Branco MykonosHospitality · MykonosSocial media · ContentMaximus Mykonos 5*Hospitality · MykonosSocial media · ContentThe RingResidential resort · LarnacaSocial media · CampaignsIL MedicareHealthcare · CyprusStrategy · Social mediaAstrea PropertiesReal estate developmentSocial media · AdvertisingVisit CorinthDestination · CorinthSocial mediaVisit LoutrakiDestination · LoutrakiSocial media
OB AthensBoutique hotel · AthensSocial media · Content
MET34 AthensBoutique hotel · AthensSocial media · ContentAmarelo VillasLuxury villas · MykonosSocial media · Photo + VideoRuby RoomsHospitality · MykonosSocial media · CopywritingPines HotelHospitalitySocial media · Copywriting
Dezone Archi+Architecture & interiorsSocial media · SEOA31 ArchitectureArchitectureSocial mediaKorinthian PalaceCatering & eventsSocial media07 QUESTIONS
Short answers to the questions we hear most often. For anything else, our team is happy to help.
The platforms follow your audience. For hotels, destinations and residential developments, Instagram and Facebook usually lead; for professional and B2B audiences, LinkedIn matters more. We recommend the mix in the strategy, before anything is published.
Yes. Our team produces the design, video editing and copy, in Greek and English, and organises photo and video shoots with the photographers and cinematographers we work with. You can also share material of your own, which we adapt to the strategy.
Yes. Every month you receive a content calendar with topics, formats and dates, and nothing is published without your approval. Time-sensitive posts, such as news or events, follow a faster approval route agreed in advance.
It depends on the brand, the platforms and the season. A hotel in high season needs a different rhythm from a residential development in pre-sales. Frequency is set in the strategy and reviewed every month against the results.
Yes. As a Meta Business Partner, we plan organic content and paid campaigns together, so that the best content reaches new audiences and leads to bookings or enquiries. See our digital advertising services.
Every month we report on reach, engagement, audience growth and the actions that matter to the business, such as website visits, enquiries or bookings, where tracking allows. The report is written in plain language and ends with what changes next month.
LET’S TALK
Tell us about your brand and the people you want to reach. Our first meeting is about them: what they want to see, where they spend their time, and what would make them come back.
