01
The voice: serious and refined
A tone of voice that carries medical authority without coldness, and addresses a premium audience with warmth and precision.
Included
- Brand tone development
- Content strategy
SOCIAL MEDIA · STRATEGY · HEALTHCARE
IL Medicare
A social media strategy for premium medical services in Cyprus, written in English and Russian
01 The brief
Medical integrity, modern wellness.
- Client
- IL Medicare
- Sector
- Healthcare · Medical services
- Location
- Cyprus
- Year
- 2025
- Scope
- Strategy and social media management, tone of voice, bilingual copywriting (EN & RU), visual direction
IL Medicare is a premium provider of home-based and in-clinic medical services in Cyprus. In 2025, it entrusted VIMA GURU with the strategy and management of its presence across social media.
The brand needed a digital narrative that reflects both the scientific integrity of its services and the aesthetics of modern wellness. The core challenge was content that blends medical seriousness with a refined, commercial tone, for a multilingual, high-profile audience that expects clarity, confidence and visual coherence.
02 The approach
Clarity, in two languages.
Three strands shaped the presence: the voice, the words and the image.
02
The words: English and Russian
Content is written in English and Russian, so each audience reads the brand in its own language with the same clarity and confidence.
Included
- Bilingual copywriting (EN & RU)
- Content planning
03
The image: coherence and care
A high-standard visual direction keeps every post consistent, and ongoing optimisation across touchpoints keeps the presence sharp over time.
Included
- Visual direction
- Social media management
- Ongoing optimisation
03 More work
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All projectsLet’s talk
A specialised service that needs
a clear, confident voice?
Tell us about your services and the audiences you serve. We will arrange a first conversation about the strategy and content they need.