HOLISTIC MARKETING · REAL ESTATE
Full-Funnel Strategy Behind a Mega Development
Silver
01 The brief
The Ring is Astrea Properties’ master-planned community in Larnaca and the largest residential development in Cyprus: 710 homes, launched off-plan. The project began with no digital presence and had to reach international buyers who were deciding on homes they could not yet visit.
At VIMA GURU, we built the digital presale launch around that one priority. It meant defining the right audiences, shaping the narrative and setting a full-funnel marketing strategy that turns interest into intent, without relying on short-term sales pressure.
The Ring in figures
Homes
710
in the largest residential development in Cyprus
Markets
38
reached by the digital presale launch
02 The approach
VIMA GURU ran three workstreams as one system across international markets, with one narrative and a clear job for every channel.
01
Audiences were defined by motive, barrier and intent. The message framework balanced lifestyle, investment rationale and credibility, and the funnel was planned to protect the brand’s value while building measurable intent.
Included
02
A connected journey led people from awareness to consideration to a qualified enquiry. Messaging was layered into distinct themes that work together, so the project was not only seen, but understood, evaluated and approached with confidence across international markets.
Included
03
Performance marketing on Meta and Google ran as a living system: measured, tested and refined continuously. Optimisation, retargeting and performance analysis protected efficiency while lead quality increased over time.
Included
03 The work
An airport campaign, with the whole collaboration with the airport managed by VIMA GURU, alongside digital experiences, social content and sales material, all carrying the same narrative.
04 Recognition
Awarded to VIMA GURU for the full-funnel strategy behind The Ring, the digital presale launch of the largest residential development in Cyprus.
The same year, our website for Maximus Mykonos 5* received Bronze in the Websites category.
Read the announcement
05 More work
Demand for 210 apartments in Athens, built with one Meta and Google system.
View the case
Website and digital performance for a seaside real estate development.
View the case
Laying the foundations of a construction company’s identity.
View the caseVIMA GURU works across hospitality, real estate development, construction and more.
All projectsLet’s talk
Tell us about the project and where it stands today. We will arrange a first conversation about audiences, markets and the launch ahead.
