WEBSITE · HOSPITALITY

Maximus Mykonos

A digital experience that was designed before the physical space existed, and evolved alongside it

Indie Awards 2026

Bronze

01 The brief

A website for a hotel that did not exist yet.

Client: Maximus Mykonos 5*
Location: Mykonos, Greece
Sector: Hospitality, 5* boutique hotel
Scope: Strategy, website design and development, UX, copywriting, SEO, domain migration
Focus: Direct booking, mobile first

Maximus Mykonos is a 5* boutique hotel with a clear architectural identity and a strong aesthetic direction. Its website had to be ready before the physical space even existed, with no photography of the hotel available.

At VIMA GURU, we designed it from the renders, translating the architectural concept into a cohesive digital experience, and updated it with real photography once the hotel was complete. From day one, it worked as the brand’s first and primary point of contact.

Maximus Mykonos in figures

The direction was structural, not only aesthetic.

Three principles guided the work: translate the architecture into the interface, stay consistent as the hotel was completed, and give every page a clear commercial role.

Architecture, translated into UX

Functional minimalism became the core navigation principle. Content follows a clear hierarchy with low cognitive load, while rhythm and whitespace reflect the experience of moving through the hotel’s spaces.

Included

Functional minimalism as the core navigation principle
Content hierarchy with low cognitive load
Rhythm and whitespace that reflect the spatial experience
A colour palette drawn from the Cycladic landscape: stone, sand, off-white

From renders to photography

With no photography of the hotel available, development began with renders. Real photography replaced it gradually as the hotel was completed, keeping the digital and the physical experience fully consistent.

Included

A launch built on renders
A gradual transition to real photography
One consistent experience, online and on site

A clear commercial role

The UX strategy was designed for direct booking from the start, with mobile-first logic and clean conversion paths. A complete rebranding and domain migration followed within a few weeks, without loss of SEO or functionality, protecting the brand’s continuity and credibility.

Included

Direct booking access
Mobile-first logic
Clean conversion pathways
Rebranding and domain migration without loss of SEO

03 The work

The digital and the physical space, fully aligned.

The website now works as a core expression of the Maximus Mykonos identity and as a key performance tool: a recognisable premium presence, a strong first impression before arrival, stable mobile performance and a clear path to booking.