01
The mark: an arch and a horizon
A refined serif wordmark sits above an arch that carries the descriptor Natural Way of Living, a form that recalls both Cycladic architecture and the curve of the horizon.
Included
- Logo
- Typography
BRANDING · HOSPITALITY · MILOS
A brand identity and copywriting for holiday homes built around a natural way of living
01 The brief
A natural way of living.
- Client
- Be You Milos Homes
- Sector
- Hospitality · Holiday homes
- Location
- Milos
- Scope
- Brand identity and copywriting, applications across hotel services
In a place of unparalleled natural beauty in Milos, the hospitality project Be You – Natural Way of Living needed a modern corporate identity that highlights its harmony with nature and the environment.
VIMA GURU undertook the branding and copywriting of the project, with applications across a wide range of hotel services. The words matter as much as the mark: the brand invites guests to ask themselves what a “natural way of life” means to them, and to reconnect with it in the way that best suits them.
02 The approach
Calm, warm, grounded.
Three elements shaped the identity.
02
The palette: sand and clay
Warm sand and soft clay tones, drawn from the Milos landscape, give every application a calm, natural feel.
Included
- Colour palette
- Visual system
03
The words: an invitation
The brand copy invites guests to reconnect with nature, from the welcome card in each home to every touchpoint of their stay.
Included
- Copywriting
- Welcome card
- Hotel service applications
03 The work
Sand, clay and quiet.
The identity in use: the mark in motion, the welcome card and the logo in its two tones.
04 More work
More hospitality projects.
Boho Sapiens
A hotel identity rooted in slow living, nature and inner balance.
View the case
Amarelo Villas
Photography, video and a digital performance plan for five luxury villas in Mykonos.
View the case
Maximus Mykonos, website
A five-star hotel online from the renders, before the space existed. Bronze at the Indie Awards 2026.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
A hospitality project
that needs a voice of its own?
Tell us about your property and what makes it different. We will arrange a first conversation about the identity it needs.