From off-plan to sold-out.
Strategy, branding, AI-powered content and performance marketing for residential developments. One team from the first render to the last unit, measured in sales, not clicks.
Launching the largest residential development in Cyprus: 710 units presented to 38 markets.
The case study
Silver · Most Innovative Use of DigitalIndie Awards 2026, with Astrea Properties
Bronze · WebsitesIndie Awards 2026, Maximus Mykonos 5*- Astrea Properties
- The Ring Cyprus
- Urban City 44
- Blue Lagoon Loutraki
- Aggelou Constructions
- Kanavos Constructions
- Matter Development
- Dezone Archi+
- A31 Architecture
- Appe Developments
Buyers can’t visit a home that isn’t built yet. So we make it easy to trust.
It is rarely a price problem. It is a problem of understanding and trust, and it decides how fast a project sells before delivery.
So we build that trust before the first brick: clear positioning, content that lets buyers see the project, and a funnel tied to your sales team.
CGIs that come alive.
Our in-house AI workflow turns a project’s official architectural CGIs into living films, with movement, light and atmosphere, true to the architecture. Every film is made for a specific stage of the funnel.
- Films in 48 hours instead of 30–60 days
- Around 80% lower cost than an ArchViz studio
- Assets for ads, landing pages, email and WhatsApp flows
- Material for buyer and investor meetings
From first render to last unit.
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01
Pre-launch
Positioning, naming and identity, built on market and buyer research, before the first render.
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02
Launch
Website, landing pages and AI films that let buyers see the project before it exists.
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03
Sales velocity
Meta and Google run as one system, tested, retargeted and tied to your sales team.
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04
Sell-out
Nurturing, PR and content that close the last units and build the developer’s name.
Launches that built
trust before delivery.
The Ring, Cyprus
A digital presale launch for 710 homes, from zero digital presence to buyers across 38 markets.
Indie Awards 2026 · Silver
Urban City 44
One Meta and Google system tied to the sales team. 80% of the 210 apartments sold during our collaboration.
Astrea Properties
Our partner since 2023: AI films, social and paid media for projects in Athens, Loutraki and Cyprus.
Built with developers,
architects & builders.
Questions developers
ask us.
Short answers before the first meeting. For anything else, the team is a call away.
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As early as the concept stage. Positioning, naming and identity shape the renders, the sales materials and the way pricing is communicated, so the strongest launches start well before construction begins.
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Yes, that is where most of our work happens. We turn the absence of a finished product into a story of trust, clarity and investment rationale, with AI films made from the official CGIs, walkthroughs and landing pages for buyers who cannot visit yet.
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By commercial outcomes, not impressions: the quality of enquiries, viewings, reservations and sales velocity. We agree the KPI framework with you before launch and report against it every month.
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Yes. We set up qualification and feedback loops with your sales team, so campaigns improve on the real commercial value of each enquiry. We align with your existing CRM rather than replacing it.
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Yes. We have launched projects in Cyprus, such as The Ring, with campaigns that reached buyers in 38 markets.