From first scroll to booked direct.
Brand, content and performance marketing for hotels, villas and destinations. One team from the first photoshoot to the last room of the season, measured in direct bookings, not likes.
A boutique hotel whose digital presence was designed before the hotel existed. Its website won Bronze at the Indie Awards 2026.
The case studyBronze · WebsitesIndie Awards 2026, Maximus Mykonos 5*
Silver · Most Innovative Use of DigitalIndie Awards 2026- Maximus Mykonos
- Branco Mykonos
- Amarelo Villas
- Ruby Rooms
- Be You Milos
- Boho Sapiens Milos
- Hama Apartments
- MET34 Athens
- O&B Athens
- Pines Hotel
- Visit Corinth
- Visit Loutraki
- Visit Peloponnese
Every guest arrives twice: first on a screen, then at the door. We design the first arrival.
It is rarely a product problem. Beautiful properties lose margin to OTA commissions and guests to forgettable feeds, because what they see online doesn’t live up to the stay.
So we design the first arrival with care: a brand guests remember, imagery that sells the feeling, and a direct-booking path that keeps the margin with you.
Content that sells the feeling.
Every shoot is planned around where the content will work hardest: the website, the ads, the feed and the press. One production, material for the whole season.
- Photo, drone and video on location
- Reels and short films for social and ads
- AI films from CGIs for hotels not yet open
- One library for website, OTAs, ads and press
From dreaming to returning.
Every booking follows the same path: a guest notices you, falls for you, books, and comes back. We plan for every step, so no stage hands your revenue to someone else.
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01
Dream
Positioning, identity and the story that makes a property unmistakable, before a single ad runs.
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02
Discover
Social media, content and PR that put the property in front of the right travellers, in the right markets.
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03
Book
Website, Google and Meta working as one system, built around the booking engine and direct revenue.
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04
Return
Newsletters, reviews and guest content that bring guests back and turn them into next season’s word of mouth.
Shot to be felt, not just seen.
Photo, drone and video production by VIMA GURU for hotels and villas across the Aegean.
Photo + video work
Three properties,
three different starting points.
Maximus Mykonos
A digital presence designed before the hotel existed, then grown alongside it, from CGIs to real photography.
Indie Awards 2026 · BronzeBranco Mykonos
Seasons of photo, drone and video production, with the digital performance to put every image to work.
Be You Milos
A brand identity for a collection of homes on Milos, rooted in the island’s natural way of living.
The same strategic thinking,
at destination scale.
Alongside hotels and villas, we work with municipalities, tourism organisations and regions.
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01
CorinthVisit Corinth · Municipality of Corinth
Social media for Visit Corinth.
Since 2024
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02
LoutrakiVisit Loutraki · Loutraki Tourism Organisation
Social media for Visit Loutraki.
Since 2022
- 03 PeloponneseVisit Peloponnese · Region of Peloponnese B2B destination marketing for the Peloponnese. Case study soon
Questions hoteliers
ask us.
Short answers before the first meeting. For anything else, the team is a call away.
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Ideally in the autumn or winter before. Many guests plan and book months ahead, so brand, content and campaigns should be live before early booking opens, not when the first guests arrive.
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Yes, that is at the heart of our hospitality work: a website and booking path guests trust, Google and Meta campaigns built for direct bookings, and tracking that shows which channel brings real revenue. OTAs stay in the mix; they just stop owning it.
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Yes. For Maximus Mykonos, the digital presence was designed before the physical space existed: we started from architectural CGIs and moved to real photography as the hotel took shape, keeping the brand consistent throughout.
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By bookings and revenue, not likes: direct bookings, cost per booking and the share of revenue that comes direct. We agree the KPIs with you before the season and report against them every month.
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A complete digital activation takes us four to six days. From there, we refine every campaign on real booking data.
