01
The strategy: digital performance
A digital performance plan set out the audiences the hotel addresses, what each channel contributes and the rhythm of communication through the year.
Included
- Digital strategy
- Channel planning
DIGITAL PERFORMANCE · HOSPITALITY · ATHENS
O&B Athens
A digital performance plan for a boutique hotel in the heart of Athens, with views of the Acropolis
01 The brief
Boutique hospitality, downtown Athens.
- Client
- O&B Athens Boutique Hotel
- Sector
- Hospitality · Boutique hotel
- Location
- Athens
- Period
- From April 2021
- Scope
- Digital performance plan, social media, creative, copywriting, newsletters
O&B Athens and its sister hotel MET34 were among the first to introduce the boutique hotel concept to Athens. Both rank among the city’s best-loved boutique hotels, rated highly by guests from all over the world.
From April 2021, both hotels entrusted VIMA GURU with the design and implementation of their digital performance plan. For O&B, the plan centred on what makes the hotel distinct: personal service in the heart of the city, and views of the Acropolis.
02 The approach
A plan built on a sense of place.
Three strands made up the plan: the strategy, the content and the relationship with guests.
02
The content: social media
Creative and copy for social media show the hotel, its rooms and the city around it in a consistent visual language and tone of voice.
Included
- Creative
- Copywriting
- Social media management
03
The relationship: newsletters
Newsletters keep guests close to the hotel between stays, with news, offers and reasons to return to Athens.
Included
- Newsletters
- Copywriting
03 The work
Two hotels, one standard.
The social media presence of O&B and its sister hotel MET34, designed and run as part of the same plan.
04 More work
More hospitality projects.
MET34 Athens
A digital performance plan for one of the boutique hotels that introduced the concept to Athens.
View the case
Pines Hotel
A digital performance plan for a renewed hotel in the northern suburbs of Athens.
View the case
Ruby Rooms
Media production for the hotels that reintroduced theme suites to Athens.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
A city hotel with
a story to tell?
Tell us about your property and the guests you want to reach. We will arrange a first conversation about the plan it needs.