01
The strategy: digital performance
A digital performance plan defined the audiences the hotel addresses, the role of each channel and the rhythm of communication through the year.
Included
- Digital strategy
- Channel planning
DIGITAL PERFORMANCE · HOSPITALITY · ATHENS
MET34 Athens
A digital performance plan for one of the boutique hotels that introduced the concept to Athens
01 The brief
Boutique hospitality, every day.
- Client
- MET34 Athens
- Sector
- Hospitality · Boutique hotel
- Location
- Athens
- Period
- From April 2021
- Scope
- Digital performance plan, social media, creative, copywriting, newsletters
MET34 and its sister hotel O&B were among the first to introduce the boutique hotel concept to Athens. Both rank among the city’s best-loved boutique hotels, rated highly by guests from all over the world.
From April 2021, both hotels entrusted VIMA GURU with the design and implementation of their digital performance plan: the strategy, the content and the everyday communication across social media and newsletters.
02 The approach
One plan, every touchpoint.
Three strands made up the plan: the strategy, the content and the relationship with guests.
02
The content: social media
Creative and copy for social media present the hotel, its rooms and its neighbourhood with a consistent visual language and a warm, confident tone of voice.
Included
- Creative
- Copywriting
- Social media management
03
The relationship: newsletters
Newsletters keep past and future guests close to the hotel, with news, offers and reasons to return to Athens.
Included
- Newsletters
- Copywriting
03 The work
Two hotels, one standard.
The social media presence of MET34 and its sister hotel O&B, designed and run as part of the same plan.
04 More work
More hospitality projects.
O&B Athens
The sister hotel of MET34, with a digital performance plan of its own.
View the case
Ruby Rooms
Media production for the hotels that reintroduced theme suites to Athens.
View the case
Branco Mykonos
A digital performance plan for five-star hospitality, from strategy to content and campaigns.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
A boutique hotel that deserves
a steady voice online?
Tell us about your property and the guests you want to reach. We will arrange a first conversation about the plan it needs.