01
A strategy for the destination
Social media planning built around LTO’s objective: awareness among its target audiences and more visitors to the area, season after season.
Included
- Social media strategy
- Content planning
- Audience definition
SOCIAL MEDIA · DESTINATION · LOUTRAKI
Visit Loutraki
Social media for the Loutraki Tourism Organization and its destination brand
01 The brief
A destination brand, kept in conversation.
- Client
- Loutraki Tourism Organization (LTO)
- Sector
- Destination marketing
- Scope
- Social media: strategy, content, copywriting, campaigns
- Start
- April 2022
The Loutraki Tourism Organization is the destination management organisation of the Municipality of Loutraki, Perachora and Agioi Theodoroi. It promotes the area through online and offline channels with one clear objective: to raise awareness among its target audiences and bring more visitors to the area.
“Visit Loutraki”, its social media account and hashtag, reaches thousands of users every year. Since April 2022, LTO has entrusted VIMA GURU with the social media of Visit Loutraki, from strategy to content and campaigns.
The collaboration at a glance
Start
2022
April 2022, when LTO entrusted VIMA GURU with the social media of Visit Loutraki
Brand
1
account and hashtag, Visit Loutraki, at the centre of the destination’s online presence
Communities
3
Loutraki, Perachora and Agioi Theodoroi, promoted under one destination brand
02 The approach
One destination, one voice.
Three strands shape the work: a strategy built around the destination’s objectives, content that shows it at its best, and campaigns that reach the right audiences.
02
The destination at its best
Content that brings forward the sea, the landscapes and the experiences of the area, written and designed to keep Visit Loutraki in the conversation all year round.
Included
- Content creation
- Copywriting
- Creative
03
Campaigns with a purpose
Social media campaigns aimed at the audiences LTO wants to reach, monitored and refined over time.
Included
- Social media campaigns
- Monitoring and reporting
- Ongoing optimisation
03 The work
Loutraki, in the feed.
Content for the Visit Loutraki social media channels.
04 More work
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A destination ready
to be seen and visited?
Tell us about the destination and the travellers you want to reach. We will arrange a first conversation about its narrative and its channels.