DIGITAL PERFORMANCE · HOSPITALITY
Digital Performance for a 5* Boutique Hotel in Mykonos
0
SEO loss through a full rebrand
and a move to a new domain, within weeks
01 The brief
Maximus Mykonos is a 5* boutique hotel among the granite rocks of Mykonos. For a property of this standard, luxury is not only a place but a feeling, and that feeling has to come across online with the same precision as on site.
At VIMA GURU, we shaped the hotel’s digital presence as a natural extension of its philosophy: discreet, visually refined, with a clear identity and seamless functionality. The website, its navigation, the content, the imagery and the rhythm of every channel express the same character, and every touchpoint is built to lead to a direct booking.
Maximus Mykonos in figures
Category
5*
boutique hotel among the granite rocks of Mykonos
SEO loss
0
through a complete rebranding and domain migration
Indie Awards 2026
Bronze in the Websites category, for the hotel’s website
02 The approach
At VIMA GURU, we work on three fronts that function as one: the consistency of the brand online, the content that carries it and the performance that turns interest into direct bookings.
01
Visual identity and brand voice run through the website, social media and the guest’s journey on site, so that every interaction feels like the same hotel. Nothing is added for effect: everything has to express the character, consistency and authenticity of the property.
Included
02
Imagery, rhythm and tone are planned as one editorial line. On social media, the hotel speaks with the same restraint as its architecture: refined visuals, measured copy and a clear sense of place in the Cycladic landscape.
Included
03
The digital presence is built around direct booking, with mobile-first logic and clean conversion paths. Performance is monitored continuously, and when the hotel moved to a new name and domain, the transition was completed within a few weeks without any loss of SEO.
Included
03 More work
A website designed from the renders before the hotel was complete. Bronze at the Indie Awards 2026.
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Visual identity and brand voice for the hotel, carried through its digital and on-property touchpoints.
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Seasons of photo, drone and video production, with the digital performance to put every image to work.
View the caseVIMA GURU works across hospitality, real estate development, construction and more.
All projectsLet’s talk
Tell us about the property and where it stands today. We will arrange a first conversation about the brand, the digital presence and the season ahead.
