SOCIAL MEDIA · REAL ESTATE DEVELOPMENT
Social Media Strategy for the Largest Residential Development in Cyprus
38
markets reached
by the digital presale launch
01 The brief
The Ring is the largest residential development in Cyprus: 710 premium homes in a master-planned gated community in Larnaca. Its launch called for a digital identity able to compete internationally, with a clear voice for buyers, investors and future homeowners across many markets.
At VIMA GURU, we led the strategy for its social media and wider digital presence: positioning and messaging for an international real estate audience, multilingual content that conveys both the investment value and the premium lifestyle, and performance-first campaigns that turn reach into qualified interest.
The Ring in figures
Homes
710
in the largest residential development in Cyprus
Markets
38
reached by the digital presale launch
Indie Awards 2026
Silver for Most Innovative Use of Digital
02 The approach
At VIMA GURU, we organised the work in three workstreams that run as one system: positioning, content and performance.
01
We defined how The Ring speaks to an international real estate audience: what it promises, to whom, and with what evidence. The message balances lifestyle, investment rationale and credibility, so that every post builds the same perception of the project.
Included
02
Content and copywriting were produced in several languages for every digital asset, with emphasis on the investment value and the premium lifestyle. Posts, visuals and copy were planned for each stage of the funnel, from first discovery to the request for information.
Included
03
International campaigns were managed performance-first, with structured testing and continuous control of cost and performance. A tracking and analytics framework gave a complete picture of audience behaviour, and every decision on budget, audiences and creatives was driven by data.
Included
03 More work
Full-funnel presale launch for the largest residential development in Cyprus. Silver at the Indie Awards 2026.
View the case
Digital performance across three developments in Athens, Loutraki and Larnaca, since 2023.
View the case
A full-funnel performance model for 210 apartments, 80% of them sold during our collaboration.
View the caseVIMA GURU works across hospitality, real estate development, construction and more.
All projectsLet’s talk
Tell us about your project and the stage it has reached. We will arrange a first conversation about the audience, the strategy and how marketing connects with sales.
