BRANDING · HOSPITALITY
A Brand Identity Inspired by Kintsugi, for Luxury Apartments in Corinth
2
worlds in one palette
the sky and the sea of Corinth
01 The brief
Hama Seaside Luxury Apartments offers refined seaside living by the beach in Corinth. The brand had to carry the serenity of the place and give a new property a name, a character and a story worth remembering.
At VIMA GURU, we built the brand from the ground up, starting with its name. Its concept draws on kintsugi, the Japanese art of mending broken pottery with precious metals: just as the golden seams make every piece unique, every experience adds its own beauty to life’s journey. The logo, the typography, the palette and the storytelling all grow from that single idea.
The brand at a glance
Concept
1
idea at the heart of the brand: kintsugi, the Japanese art of mending with gold
Palette
2
worlds, sky and sea, reflected in the colours of the identity
Disciplines
5
naming, concept, identity, visualisations and website, delivered by VIMA GURU as one brand
02 The approach
At VIMA GURU, we worked on three levels that function as one: the name and the concept, the visual identity, and the storytelling that gives the brand its voice.
01
We named the brand and shaped its concept around kintsugi. The idea gives Hama a story of its own and a reason behind every design decision that follows: resilience, growth and the beauty found in each guest’s own journey.
Included
02
The logo reflects the delicate artistry of kintsugi: fluid lines and subtle cracks that echo the ebb and flow of the nearby sea. The typography draws on the grace and simplicity of Japanese aesthetics, while the palette mirrors the hues of the sky and the sea.
Included
03
Our storytelling embraces the wisdom of kintsugi and turns it into the voice of the brand: calm, refined and personal. The same voice carries Hama from its identity to its website and to every point of contact with its guests.
Included
03 More work
The brand online, with discreet “Book now” elements that turn the invitation into a direct booking.
View the case
Visual identity and brand voice for the hotel, carried through its digital and on-property touchpoints.
View the case
A new corporate identity built around the concept of infinity and the tagline Infinite Quality & Taste.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your property and where it stands today. We will arrange a first conversation about the name, the concept and the identity it needs.
