BRANDING · FOOD & BEVERAGE
A brand identity built on a single idea: infinite quality and taste
01 The brief
Korinthian Foods is known for the consistency of its quality and taste. Its new identity had to express exactly that: a presence that feels established and contemporary, and is built to last.
At VIMA GURU, we built the identity around a single concept, infinity: endless, boundless and timeless. The brand’s tagline, “Infinite Quality & Taste”, became both our inspiration and our compass for every design decision.
The identity at a glance
Symbol
∞
the infinity mark at the heart of the logo, a promise of consistency
Colour
1
vivid, almost neon red, long established in food and instantly recognisable
Tagline
3
words that set the direction: Infinite Quality & Taste
02 The approach
Three decisions shaped the identity: one concept, one colour and one consistent application across every touchpoint.
01
Infinity became the narrative that runs through the whole identity. Endless, boundless and timeless, it expresses the brand’s commitment to consistent quality and gives every element a reason to exist.
Included
02
We chose an almost neon red, a colour long established in food as stimulating and inviting. Fresh and contemporary yet timeless, it pairs with the infinity symbol to create a mark that holds attention and suggests permanence.
Included
03
The identity was designed to carry the same weight wherever the brand appears, from printed materials to its presence in the built environment. The new Korinthian Foods offices, designed by Dezone Archi+, fully incorporate it.
Included
03 The work
The identity in use: the logo and symbol, the stationery, the signage and the new offices, where the brand becomes part of the space.
04 More work
Visual identity and brand voice for the hotel, carried through its digital and on-property touchpoints.
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A renewed identity for a construction company, carried through its print and digital touchpoints.
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A new logo, business cards, letterhead and website, built on a single design concept.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your business and where it stands today. We will arrange a first conversation about the identity it needs and the market it addresses.
