Korinthian Palace

A rebrand that keeps the Corinthian capital at its heart and gives it a new, emblematic form

01 The brief

Heritage, in a new form.

Client: Korinthian Palace Catering
Sector: Catering & Events
Location: Corinth
Year: 2021
Scope: Rebranding: logo, animated logo, stationery, business cards

Korinthian Palace Catering made the strategic decision to entrust VIMA GURU with its rebranding: an upgrade of its communication tools, starting with the logo and visuals.

Following the example of leading global brands, we retained the key elements of the visual identity that are intrinsically linked to the company’s history and philosophy, redesigned them and reintroduced them to the audience. The new logo keeps the symbolism of the Corinthian capital, expressed through dynamic, clean lines, new textures and a completely new typography and descriptor.

02 The approach

Keep the meaning, renew the form.

Three steps took the brand from its history to a new, emblematic look and feel.

What to keep

We identified the elements directly connected with the company’s core and history, above all the Corinthian capital, so the rebrand would build on recognition rather than discard it.

Included

Brand review
Concept

How to redraw it

The capital was redesigned with dynamic, clean lines and new textures, and paired with a completely different typography and descriptor: Premium Catering & Events.

Included

Logo
Animated logo
Typography

Where it lives

The new identity was applied to the brand’s everyday tools, from the letterhead and envelopes to business cards and notebooks, in a deep blue that gives every piece a premium feel.

Included