Paul’s 50 Years Anniversary Branding
Celebrating 50 years of operations is a colossal milestone and one worth honoring and signaling.
PAUL’S entrusted VIMA GURU to redesign its entire identity, including its logo and badge, coffee cup, bag, sous plat and water bottle.
Its redesign is a tribute to the 70s, the legendary decade that gave birth to amazing art and design.
At the same time it is contemporary, fresh and personal while maintaining bold and liquid lines.