Korinthian Palace Catering strategicaly decided to entrust VIMA GURU with its rebranding, that upgrades communication tools, starting with its logo and visuals. Following the example of leading global brands, we retained key elements of the client’s visual identity that are intrinsincly linked to its history and philosophy, we redesigned them and reintroduced them to the audience. Korinthian Palace rebranding incorporates all those elements that have been directly connected with its core and history, with a completely new, modern and emblematic look and feel. The new logo retains the symbolism of the Corinthian capital, through dynamic, clean lines and new textures, as well as a completely different typography and description.