PAUL’S entrusted VIMA GURU to redesign its branding, including its logo and badge, coffee cup, bag, sous plat and water bottle. Celebrating 50 years of operations is a colossal milestone and one worth honoring and signaling.
Its redesign is a tribute to the 70s, the legendary decade that gave birth to amazing art and design.
At the same time it is contemporary, fresh and personal while maintaining bold and liquid lines.