At VIMA GURU, we don’t just create hospitality brands—we shape the way they are perceived, experienced, and remembered. Specializing in luxury hospitality, we craft identities that seamlessly merge architectural vision, guest perception, and emotional connection, ensuring that every interaction feels effortless yet intentional.

With Sir Maximus, branding begins with the name—a name that carries presence, confidence, and distinction. A strong identity is more than aesthetics; it sets the tone, creates anticipation, and defines the guest experience long before they arrive.

In Mykonos, where luxury is an expectation, a brand must go beyond beauty. It must embody a sense of place, exclusivity, and purpose. Our approach ensures that every element—from visual identity and brand voice to digital presence and on-property touchpoints—aligns to create a cohesive, immersive experience that feels both natural and unforgettable.

At VIMA GURU, we don’t just shape brands—we design the way they are felt.