01
Easy navigation
Collections and products are organised so shoppers find what they want quickly and move from browsing to buying without friction.
Included
- Information architecture
- E-shop user experience
E-SHOP · FASHION
Igo Project
A fashion e-shop with high aesthetic value and no compromise on functionality
01 The brief
Fashion, without compromise.
- Client
- Igo Project
- Sector
- Fashion · E-commerce
- Scope
- E-shop design and development, copywriting, SEO
We love working with partners who seek a result with high aesthetic value, without any compromise on functionality. Igo Project, a fashion label, came to VIMA GURU for exactly that: an online store that looks as good as the collections it sells and works effortlessly for every shopper.
VIMA GURU designed and built the e-shop, wrote its copy and optimised it for search, with three priorities: easy navigation, a strong connection with the brand identity and a dynamic store that is easy to use on any device.
02 The approach
Aesthetics and function, together.
Three priorities shaped the e-shop.
02
The brand, amplified
The design draws on the label’s identity and strengthens it, giving every page the look and feel of the brand.
Included
- Visual design
- Copywriting
03
Dynamic on any device
A responsive build makes the store easy to use on desktop, tablet and mobile, and search optimisation helps new customers find it.
Included
- E-shop development
- Responsive design
- SEO
03 The work
The label, online.
The Igo Project e-shop across desktop, laptop and mobile.
04 More work
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A website for an awarded architecture studio, where the projects speak first.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
A brand that deserves
a store to match?
Tell us about your brand and your customers. We will arrange a first conversation about the e-shop it needs.