STRATEGY · DIGITAL PERFORMANCE · ARCHITECTURE
Marketing strategy, copywriting and digital performance for an interdisciplinary architecture group
01 The brief
A31 is a creative, interdisciplinary group of architects, designers and engineers. Its work focuses on functionality and sound engineering, creating spaces with a clean-cut layout and honest construction, tailored to the people who use them and to the land they occupy. It has received awards and distinctions in international competitions and has been published in Greek and international press.
In May 2021, A31 entrusted VIMA GURU with its marketing strategy, copywriting and digital performance. At VIMA GURU, we gave the practice a consistent voice across social media and newsletters, as restrained and precise as its architecture.
The collaboration at a glance
Start
2021
May 2021, when A31 entrusted VIMA GURU with its marketing strategy and digital performance
Disciplines
3
architects, designers and engineers, working as one interdisciplinary group
Channels
2
social media and newsletters, carrying one consistent voice
02 The approach
Three strands shaped the collaboration: a strategy for the practice, words that respect the architecture, and channels that keep its work visible.
01
We defined how A31 presents itself: what it stands for, whom it addresses and how its projects, distinctions and publications support its positioning.
Included
02
Copywriting that describes architecture accurately and without excess: function, engineering and the relationship between a building, its people and its setting.
Included
03
Social media and newsletters keep the practice’s work and recognition in front of the right audiences, planned and measured as part of its digital performance.
Included
03 The work
Content for A31’s social media and website, in the same restrained visual language as its architecture.
04 More work
A website for an awarded architecture studio, where the projects speak first.
View the case
Full-funnel strategy for the largest residential development in Cyprus. Silver at the Indie Awards 2026.
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The next stage of a brand activation for a construction company established in 1963.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your practice and where its communication stands today. We will arrange a first conversation about its positioning, its voice and its channels.
