At VIMA GURU, we divide your market into sharp segments and reach each one wherever it is searching, scrolling, reading or deciding, with creative and budgets tuned to intent. Campaigns are planned, written, designed and optimised by one team, and judged by the enquiries and bookings they bring.
CERTIFIED PARTNERS
Certified on the two largest advertising ecosystems, and fluent in every channel around them.
02 WORK
Three projects for Astrea Properties in Greece and Cyprus, where advertising had to build confidence in homes that buyers could not yet visit. For results across the whole funnel, see performance marketing.
Campaigns on Meta and Google sequenced by intent stage, with retargeting built around engagement depth and lead-quality signals, for over 700 residences.
Silver · Most Innovative Use of Digital · Indie Awards 2026
The Ring case
Meta and Google managed as a single paid ecosystem, with A/B testing, event optimisation and conversion-led landing pages.
80% of the 210 apartments sold during our collaboration
The Urban City 44 case
Targeted campaigns for Astrea’s projects in Athens, Loutraki and Cyprus since 2023, using advanced targeting and analytics to refine each launch.
The Astrea casePRINCIPLE
“The best advert is the one that answers a question at the moment it is asked.”
That is why we start from intent: what people are looking for, how close they are to a decision, and what would help them take the next step.
03 THE SERVICE
From the first audience map to the monthly report. The platforms and budgets change with every project; the discipline behind them does not.
Segments defined by motive, doubt and intent, built from research, your customer data and platform insights.
Search, Display, YouTube and Performance Max campaigns, structured around the searches that signal real intent.
Facebook and Instagram campaigns across feed, stories and reels, with lead forms or traffic to dedicated landing pages.
Short vertical video made for the platform, as in-feed ads or Spark Ads that build on the brand’s own posts, for audiences who discover rather than search.
Sponsored content, message ads and lead gen forms that reach investors, partners and B2B buyers by role, seniority, company and industry.
Sponsored articles and native placements on news, travel and lifestyle sites, written in the publication’s voice and clearly labelled, for stories that need more room than an ad.
Messages for people who already showed interest, adapted to what they saw and how close they are to deciding.
Visuals, video and copy in Greek and English, made for each platform and each segment, with variations ready for testing.
A/B tests, budget shifts and bid strategies reviewed every week, and a monthly report on cost per qualified enquiry or booking.
04 THE METHOD
Four stages, then a weekly rhythm of optimisation and a monthly review with you.
Audiences, intent stages, goals and budgets, agreed with you and written down.
Creative and copy for each segment and platform, with variations to test from day one.
Tracking checked, landing pages ready, campaigns live, first signals read within days.
Weekly adjustments to audiences, creative and budgets; a monthly report and the next tests.
05 QUESTIONS
Short answers to the questions we hear most often. For anything else, our team is happy to help.
Usually several, each with its own job. Google captures demand from people already searching; Meta and TikTok create demand among people who fit the profile but are not searching yet; LinkedIn reaches decision-makers by role and industry; native articles give a story the room to persuade. The mix depends on the market, the season and the goal, and we set it in the strategy.
It depends on the market, the competition and the goal. We recommend a budget in the strategy, split by platform and stage, and adjust it as results come in. A smaller, well-structured budget often outperforms a larger one spread too thin.
The first signals arrive within days of launch. Campaigns typically need a few weeks of data to optimise properly, and results keep improving as the platforms and our team learn what works.
Yes. Our team creates the visuals, video edits and copy in Greek and English, adapted to each platform and segment. Where needed, we organise photo and video shoots.
Yes. VIMA GURU works from Athens and Corinth with brands across Greece and abroad. For The Ring in Larnaca, campaigns reached buyers and investors across international markets, with messaging adapted to each audience.
Both statuses recognise VIMA GURU’s certified expertise and sustained campaign management on each platform. For you, it means campaigns run by people who know the platforms well, and access to partner resources and support when it matters.
Paid content that takes the form of the place where it appears. Most often it is a sponsored article on a news, travel or lifestyle site, written in the publication’s voice and clearly labelled as sponsored. It suits stories that need more room than an ad: a new development, a destination, a brand with something to say.
LET’S TALK
Tell us about your market and the people you want to reach. Our first meeting is about them: where they search, what they doubt and what would help them decide.
