Ruby Rooms

Media production and a digital performance plan for the hotels that reintroduced theme suites to Athens

01 The brief

Theme suites, in their best light.

Client: Ruby Rooms Hotels
Sector: Hospitality · Day-use hotels
Location: Athens
Period: From April 2021
Scope: Photo and video production, digital performance plan, social media

Ruby Rooms reintroduced theme hotels to Athens and brought a new energy to day-use accommodation. Luxury, privacy and high-end services form the mix that placed the brand at the top of its category.

From April 2021, Ruby Rooms entrusted VIMA GURU with the design and implementation of its digital performance plan. At its centre was a media production that shows each themed suite the way guests experience it: atmospheric, discreet and distinctive.

02 The approach

Atmosphere first.

Three strands made up the work: the plan, the production and the channels that carried it.

The plan: digital performance

A digital performance plan set out how the brand would present itself online, which audiences it would address and what each channel would contribute.

Included

Digital strategy
Channel planning

The production: photo and video

Every themed suite has its own character. Photography and short vertical videos capture the light, textures and mood of each room, so guests know what to expect before they arrive.

Included

Photography
Vertical video
Art direction

The channels: social media

The material was put to work across social media with a consistent tone of voice, keeping the brand present, recognisable and true to its promise of privacy.

Included