01
The strategy: digital performance
A digital performance plan defined the audiences the renewed hotel addresses and how each channel would reach them.
Included
- Digital strategy
- Channel planning
DIGITAL PERFORMANCE · HOSPITALITY · ATHENS
Pines Hotel
A digital performance plan for a renewed hotel in the northern suburbs of Athens
01 The brief
Discretion, in the north of Athens.
- Client
- Pines Hotel
- Sector
- Hospitality · City hotel
- Location
- Nea Kifisia, Athens
- Period
- From April 2021
- Scope
- Digital performance plan, social media, copywriting
Pines Hotel has operated in the northern suburbs of Athens for more than two decades. Following a recent renovation and a continuous redefinition of its functions, with particular emphasis on confidentiality, it offers distinctive, high-quality services in Nea Kifisia.
From April 2021, Pines Hotel entrusted VIMA GURU with the design and implementation of its digital performance plan: a strategy, a tone of voice and a social media presence that present the renewed hotel with confidence and discretion.
02 The approach
Confident, never loud.
Three strands made up the plan.
02
The voice: discreet and assured
Copy that presents the hotel’s suites and services with confidence, while respecting what its guests value most: privacy.
Included
- Copywriting
- Tone of voice
03
The presence: social media
Social media content shows the renovated suites, with their bold lighting and design, in a consistent visual language across platforms.
Included
- Social media content
- Social media management
03 The work
The renewed hotel, online.
The social media presence designed for Pines Hotel.
04 More work
More hospitality projects.
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The sister hotel of MET34, with a digital performance plan of its own.
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MET34 Athens
A digital performance plan for one of the boutique hotels that introduced the concept to Athens.
View the case
Ruby Rooms
Media production for the hotels that reintroduced theme suites to Athens.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
A renewed hotel that deserves
to be rediscovered?
Tell us about your property and the guests you want to reach. We will arrange a first conversation about the plan it needs.