PERFORMANCE · REAL ESTATE DEVELOPMENT
Digital Performance for Developments in Greece and Cyprus
3
developments in one partnership
Athens · Loutraki · Larnaca, since 2023
01 The brief
Astrea Properties is a real estate development company with residential projects in Greece and Cyprus. Since 2023, it has entrusted VIMA GURU with its digital performance: the strategy, the content and the campaigns that present its developments to buyers and investors, in Greece and abroad.
Each development has its own audience, its own market and its own stage of construction. Our role is to bring all of them to the same standard: clear positioning for every project, a full-funnel performance system and a direct line to the sales team, so that marketing is judged by the enquiries that move towards a sale, not by clicks.
The partnership in figures
Developments
3
in Athens, Loutraki and Larnaca, under one performance system
Markets
38
reached by the digital presale launch of The Ring
Sales
80%
of Urban City 44’s 210 apartments sold during the collaboration with VIMA GURU
02 The approach
At VIMA GURU, we work on four fronts that function as a single mechanism across Astrea’s portfolio: strategy, content, advertising and the connection with sales.
01
Every development gets its own positioning, audience and message, within a consistent presence for Astrea Properties as a developer. The result is a digital footprint that conveys the quality of each project and strengthens the developer’s name in Greece and abroad.
Included
02
We produce the content that lets buyers see a project long before handover: social media content for every stage of the funnel, architectural walkthroughs and AI-enhanced visualisations that bring the official CGIs to life.
Included
03
Campaigns on Meta and Google run as one full-funnel system, not as fragmented ads, with landing pages designed to lead to action and targeting that reaches buyers in Greece and in international markets. Every creative, every page and every optimisation serves the same performance goal.
Included
04
Performance is judged by what happens after the click. Data is monitored continuously and the campaigns are optimised around the real commercial value of each enquiry. On Urban City 44, weekly and monthly feedback from the sales team guided every optimisation.
Included
03 The developments
Full-funnel presale launch for the largest residential development in Cyprus, with buyers across 38 markets. Silver at the Indie Awards 2026.
View the case
A full-funnel performance model for 210 apartments in the centre of Athens, 80% of them sold during our collaboration.
View the case
Website, copywriting, SEO and performance campaigns, including foreign markets, for a development ten steps from the sea.
View the caseVIMA GURU works across hospitality, real estate development, construction and more.
All projectsLet’s talk
Tell us about your project and the stage it has reached. We will arrange a first conversation about the audience, the strategy and how marketing connects with sales.
