DIGITAL PERFORMANCE · FOOD & CATERING
Digital Performance for a Food & Catering Company
3
disciplines, one brand system
identity, website and digital performance by VIMA GURU
01 The brief
Korinthian Foods is a food and catering company with a leading reputation in industrial catering, specialising in the production and distribution of high-quality ready meals made with local ingredients. Its name rests on a single promise, summed up in its tagline: Infinite Quality & Taste.
Since 2023, VIMA GURU has planned and run the company’s digital performance: the strategy, the content and the campaigns that present its services and values to the market and strengthen its recognition in industrial catering. Because we also designed its identity and its website, every channel speaks with the same voice and builds on the same idea.
The partnership at a glance
Disciplines
3
identity, website and digital performance, all designed by VIMA GURU
Channels
4
social media, digital advertising, newsletters and search, run as one plan
Brand idea
∞
Infinite Quality & Taste, the concept behind every message
02 The approach
At VIMA GURU, we work on three fronts that function as one: the strategy that sets the direction, the content that carries the brand and the campaigns that bring in new customers, refined continuously with data.
01
We shaped the digital strategy around the goals and values of Korinthian Foods: whom it addresses, what it says and where. Because the identity and the website are also our work, the plan builds directly on them, so that every channel confirms the reputation the company has earned in its market.
Included
02
We create and curate the content that presents the company’s services and products, in the brand’s signature red and in its own tone of voice. On social media and in the newsletters, the aim is a steady, recognisable presence that deepens engagement with the audience and strengthens the name of Korinthian Foods in its sector.
Included
03
Targeted digital advertising campaigns are designed and run to attract new customers, using advanced targeting tools. Data is monitored continuously and every campaign is optimised against it, so that the budget goes where it performs best.
Included
03 More work
A new corporate identity built around the concept of infinity and the tagline Infinite Quality & Taste.
View the case
The cornerstone of the company’s digital marketing, designed together with its new identity.
View the case
One identity across every channel for a 5* boutique hotel, with no SEO loss through a full rebrand.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your business and where it stands today. We will arrange a first conversation about your audience, your strategy and the channels that can help it grow.
