CONSTRUCTION · REBRANDING · WEBSITE · DIGITAL PERFORMANCE
Brand identity, website and digital presence for a third-generation construction company
01 The brief
In construction, synthesis is a constant challenge: in effort, in people and in materials. Every project is a conquest, and the aim never changes: to shape materials so that they serve people and their needs. Kanavos Constructions needed an identity that carries that discipline, and the continuity of the family behind it.
At VIMA GURU, we designed a logo with a double narrative. Read from left to right, it shows materials being bent and shaped into construction. Seen as a whole, it unfolds three phases of the letter K, a tribute to the three generations of the Kanavos family, each one part of the whole as it succeeds the other.
The collaboration began in 2023 with the brand identity and continued with the website and the management of the company’s digital presence.
Kanavos Constructions in figures
Decades
5+
of construction experience behind the company
Generations
3
of the Kanavos family, honoured in the three phases of the K
Projects
300+
projects delivered, from apartments to luxury hotels
02 The approach
Three decisions shaped the rebranding: a logo with two readings, a colour that holds its own on site, and one system carried from paper to vehicles and the web. The website and a continuous digital presence then carried it into the market.
01
Left to right, the strokes bend and gather like materials taking shape. As a whole, the mark becomes three successive K’s, so that the logo tells the story of the work and of the family behind it.
Included
02
A strong yellow, set against black and white, makes Kanavos instantly recognisable on paper and on site. It is the colour of the building site, turned into a signature.
Included
03
The identity runs through letterhead and business cards, site hoardings and company vans, and continues online on a website designed by VIMA GURU on the same concept.
Included
04
The kanavosconstructions.gr website carries the identity onto the screen. At VIMA GURU, we designed and developed it around the projects the company has delivered, and wrote the copy on an SEO-led strategy. We later upgraded the “For Sale” property pages and created their English version, so that they also reach English-speaking buyers.
Included
05
Since 2023, Kanavos Constructions has trusted VIMA GURU with its digital presence. We set the strategy, create social media content that showcases the company’s projects and the precision of their execution, and run targeted advertising campaigns. Results are analysed continuously, so that every next decision rests on data.
Included
03 The work
The identity in use: stationery, business cards, site signage and the website, one consistent system for a company that works on site every day.
04 More work
The timeless “AC” symbol, evolved for a construction company established in 1963.
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An identity built on the meaning of matter, with a twin ‘tt’ motif at its heart.
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Full-funnel strategy for the largest residential development in Cyprus. Silver at the Indie Awards 2026.
View the caseVIMA GURU works across hospitality, real estate development, construction, food & beverage and more.
All projectsLet’s talk
Tell us about your company and where its communication stands today. We will arrange a first conversation about the identity it needs and the market it addresses.
